Why Startups Choose Invented Domain Names

[Luke Begay]

The logic behind made-up brand names like Kodak or Spotify isn’t accidental, and an Ainame24 article breaks down exactly why founders keep choosing invented words over real ones. It traces the trend through four distinct decades, from the 1990s land grab for dictionary .coms to today’s default strategy of coining a brandable word simply because most short real words are already taken. The piece also lists a practical checklist — pronounceable, five to eight letters, no hyphens, and emotionally evocative rather than descriptive — that separates a strong brandable name from a forgettable one. Real examples pulled from the current Ainame24 showcase make each point tangible rather than abstract. For founders stuck between a generic name and a bold coined one, this article offers a clear, well-argued case for the latter.

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