“What is Business Analytics?” It is basically the process of using the data of the business to derive insights about the performance of the business and to help the business detect its trends, thus making more informed decisions about it. It helps along with business analysis, which is basically done to know about the requirements of the business and solve any problem. Business analysis can be used by businesses to understand the sales, behavior of the customers, costs and business performance. These can help in improving a good business analysis business strategy.